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Our work: research, case studies and free tools

Short posts in series, each one a package you can read from the start. Some series are finished and some are still being written, so each cover shows how far along it is.

Research and steps

The NGO Brief

One finding from the research, and three things to do about it.

Ongoing · pick any post
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Try this week

Jom Cuba

One practical step a week for NGOs, each with a free template to copy.

Ongoing · pick any step
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One case study, in parts

The Second Stall

Why the second food stall opens right next to the first, and the reasoning behind it.

6 parts · complete
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Case studies

Ground Truth

One real Malaysian business at a time: the line everyone repeats, and the decision underneath it.

7 case studies · complete
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What would your customers tell us?

We ask your audience what they notice and why they choose, then build your brand, website and content from what we hear.

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