Benih DigitalThe Second Stall: one case study, told in parts
The row of near-identical food stalls, and the reasoning behind it.
- The Second Stall · Part 6
What would change a row of stalls that all sell the same thing.
Councils and ministries could change what traders can see, which spots they can get and how long they can stay. None of the three asks a trader to take the risk of being different alone.
- The Second Stall · Part 5
The traders pick the spot, but someone else decides which spots exist.
A trader picks the best spot on offer, but councils and ministries decide what is on offer. Three cases in Malaysia: Bazaria Wangsa Maju, MyKiosk and the Kuala Lumpur Ramadan bazaars.
- The Second Stall · Part 4
Why a row of stalls is not a fight over one crowd.
A single seller is easy to drive past, but six in a row give a driver stalls to compare. Up to a point, a row brings more customers than the same sellers spread apart.
- The Second Stall · Part 3
The first stall already ran the experiment.
Nobody hands the second trader a footfall count. The only evidence in front of him is the stall already trading there, and without meaning to it has tested three things.
- The Second Stall · Part 2
Once the nasi lemak is decided, there is only one move left.
The recipe, the price and the brand are given. One decision is left, where to stand. In the textbook version of Hotelling's 1929 model, two sellers on a beach end up side by side at the middle.
- The Second Stall · Part 1
Why does the second stall open right next to the first?
A nasi lemak stall opens at the bottom of the LRT stairs. Weeks later a second one opens beside it. The usual answer is ikut-ikutan, following along. We think it runs backwards.
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