Why a row of stalls is not a fight over one crowd.

Last time: the second trader opens next door because the first stall has already shown the spot works. That still makes the row look like sellers sticking together for safety. It also brings in more customers than any one of them could.

Drive along a main road the week before Raya and you pass six sellers with lemang stacked on folding tables. From the car it looks like six people splitting one crowd. A single seller is easy to drive past, because you cannot tell whether his lemang is any good. With six in a row you can see six stacks at once, and that is enough to make you pull over.

Kampung Losong in Terengganu shows it. Fatimah Salmah Long, who sells keropok lekor there, told Utusan in December 2024 that more than 20 stalls and shops now sell it in the village, and that they bring in many tourists.

Buyers say something similar about Ramadan bazaars. Malay Mail reported in March 2025 that visitors to the mega bazaars see the variety as a draw.

There is a limit. Fatimah also said the sellers have to compete with one another, and that new ones keep appearing, like mushrooms after rain. At the bazaars, one visitor told Malay Mail that when too many stalls sell the same thing, choosing gets hard and starts to feel repetitive.