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No. 1 Jom Cuba · Try this week

What someone finds first

Published by Benih Digital

About 10 minutes, nothing to buy

Before someone gives, volunteers or replies to a proposal, the easiest thing they can do is look you up. Have you looked yourself up the way they would?

  1. Open a private window, so your own search history does not change what you see.
  2. Search your NGO's name, then the name and your town. Is your own website near the top? Are the address, phone number and opening hours on the Google panel right?
  3. Ask an AI tool such as ChatGPT: "What does [your NGO's name] in [your town] do, and how can I volunteer or donate?"
  4. Write three short lists: what is right, what is wrong, what is missing.
  5. Fix the one wrong thing that takes five minutes. Often it is a phone number or an old address. If Google lets you manage your listing, follow its steps to verify that you run the NGO. You have to verify before you can change any details.

What you should see

What a stranger finds first, and which part to fix first.

Where it needs more than one sitting: working out why a wrong answer keeps coming back, and keeping it right as things change.

Get the free template

You can also try it with your own AI tool. The template has two prompts, to use in order: one finds what the AI says about you, the other compares it with the facts.

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What would your customers tell us?

We ask your audience what they notice and why they choose, then build your brand, website and content from what we hear.

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